May 12, 2022
In Life Happens * Eat Pizza
At worst, that means four out of five shoppers leave their cart before buying anything. Here is some more sober data for online marketers: The travel industry has one of the USA Phone Number List highest abandonment rates of any e-commerce vertical, at nearly 85% (source) Completion rates on desktop and tablets hover around 13% - but mobile completion rates are only 8.5% (source) Average shopping cart abandonment rates for checkout pages reach 87%, and this increases on Fridays, Saturdays and Sundays – up to almost 90% (Ibid.) So, now that USA Phone Number List we know how bleak things are for online marketers, let's talk about what you can do to reduce cart abandonment. Here are our 13 favorite ways to reduce cart abandonment, counting down to our favorite cart recovery tactic. 1. Establish and build trust in your transaction forms Some online retailers see transaction forms as just a formality in the sales process - they've already tempted you with their wares, so why do n't you fill out a long form with no questions asked? However, this is certainly not the USA Phone Number List case and your transaction forms are just as vital a tool for establishing and building trust in your site as any other part of the process. Remember that USA Phone Number List by asking your customers to fill out a transaction form, you are essentially asking them to trust you with their personal information. It goes far beyond their contact details; you ask for their credit card details, which many people are (understandably) reluctant to USA Phone Number List part with. Cart abandonment includes trusted logos To offset the reluctance to hand over their hard-earned money – and their financial identity – use your transaction forms as an opportunity to build and establish trust. Include trust signals such as security logos in a prominent position somewhere near your transaction forms. Also, make sure logos are recognizable and common (such as the "Norton Secured" logo, which replaced the "VeriSign Secured" logo). Data cited by Shopify indicates that nearly 61% of consumers USA Phone Number List had not purchased something online because trust logos were missing, but also that more than 75% of consumers had chosen not to make a purchase because they did not recognize trust logos .